A new study has been done on what type of advertisements are the most effective when selling beauty products to women. The study was done by About.com and found that the most successful ads were the ones that raised the self esteem of women.
The ads that work to strengthen a woman's confidence rather than speak to their perceived weaknesses or self insecurities have a more positive impact on women. Also, it was found that quality is stressed more than price when buying items that are for their skin. Items that are presented in an intelligent and informative way are also perceived better than others.
Participants also showed researchers that if they care mostly about beauty products that make them feel comfortable, how looking best will make them more successful, and when they look good on the outside, they feel better on the inside.
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